D. Haynes...With a Why!
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Roadside Assistance Case Study

UI/UX

Roadside Assistance Case Study

Roadside Assistance Case Study

Roadside Assistance Case Study (Android)

With many competitors having a more impactful UX design for roadside assistance, I wanted to create the same impact to improve the experience for State Farm® customers.

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Roadside Assistance Case Study

Roadside Assistance Case Study

Original State Farm Roadside Assistant App (above) for customers.

We’re not looking to leverage any other third-party apps to help State Farm fill in the gaps for a complete omni-channel.

Roadside Assistance Case Study

Roadside Assistance Case Study

Insurance competitors (above) are leaps and bounds ahead in that area to help users.

The goal should be to make the users experience more intuitive and delightful.

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Roadside Assistance Case Study

Roadside Assistance Case Study

Streamlined to help you speed up a painful process

Roadside Assistance Case Study

Roadside Assistance Case Study

Mockup of Smartwatch (Home)

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Roadside Assistance Case Study

Roadside Assistance Case Study

Towing from Smartwatch

Roadside Assistance Case Study

Roadside Assistance Case Study

Lyft on Smartwatch mockup

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