Rooms To Go Case Study

• Can Rooms To Go website help me find the sofa I want?

• Does Rooms To Go have a selection varied enough to hold my interest?

• Does the website reflect the quality of its products?

These questions and more spark a look into the purpose of this case study. Our focus will be on two areas within the Rooms To Go (RTG) website:

1. First, we’ll detail a few digital marketing techniques used online and its effect.

2. Secondly, we’ll look into the research done on the methods of improving the merchandising experience of the navigation. As an example, that portion will only focus on the Living Room and its subcategories.

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